ABOUT ME
Welcome to my portfolio! I’m Nayan, a passionate Digital Marketing Specialist with over four years of experience in creating innovative and data-driven marketing strategies. My journey began with a Bachelor’s degree in Business Administration from D.Y. Patil University, India, which laid the foundation for my love of marketing and analytics. To refine my skills, I pursued postgraduate certifications in Business Analysis and Project Management from renowned Canadian institutions.
Currently, I work at Accenture, where I’ve successfully managed digital marketing strategies for 500+ businesses, optimizing campaigns and maximizing ROI. I specialize in running effective Google Ads and Meta Ads campaigns, utilizing platforms like Search, Display, Video, and Shopping Networks to generate high-quality leads and drive conversions. My experience includes creating impactful ad copy, designing data-backed remarketing campaigns, and analyzing performance metrics to continuously improve outcomes.
I thrive on collaboration, learning from diverse teams, and translating insights into impactful strategies. Beyond my professional life, I enjoy exploring new technologies, staying ahead of digital trends, and experimenting with AI tools like ChatGPT and MidJourney to enhance creative processes. I believe in continuous learning and aim to integrate sustainability and innovation into my work. Whether it’s driving results for clients or building meaningful connections, I’m dedicated to making a difference through marketing. Let’s connect and create something amazing together!
EXPERIENCE
Digital Marketing Specialist
Accenture
October 2023 – Present | Ontario, Canada
– Managed and optimized digital marketing strategies for over 800 small to medium-sized businesses, tailoring campaigns to meet diverse objectives and drive measurable ROI.
– Created and implemented successful Google Ads and Meta Ads campaigns across Search, Display, Shopping, and Video networks, resulting in improved lead quality and conversion rates.
– Conducted comprehensive audience analysis and market research to develop targeted strategies that increased engagement and campaign effectiveness.
– Built strong client relationships by providing strategic guidance and education on marketing best practices, fostering long-term partnerships.
– Collaborated with cross-functional teams, including sales, creative, and data analytics, to ensure cohesive campaign execution and consistent results.
Digital Marketing Manager
Dream Décor Furnishing Solutions
May 2020 – September 2023 | Mumbai, India
– Led social media strategy, resulting in a significant increase in followers and overall engagement.
– Developed SEO-focused content strategies to improve organic website traffic and brand visibility.
– Launched and optimized paid ad campaigns on platforms like Google Ads and Meta, generating high-quality leads and boosting sales performance.
– Utilized tools like Google Analytics, Facebook Pixel, and Conversion API to track and improve campaign performance.
– Designed and executed email marketing campaigns that nurtured leads and increased customer retention rates.
EDUCATION
Postgraduate Certificate in Project Management
Algonquin College
2023 | Ontario, Canada
- Developed advanced project management skills with a focus on marketing campaign planning and execution.
- Learned to manage marketing projects efficiently, including budget allocation, resource planning, and performance tracking using industry tools.
- Applied Agile and Waterfall methodologies to streamline the delivery of marketing strategies for digital and traditional platforms.
Postgraduate Certificate in Business Analysis
Fanshawe College
2022 | Ontario, Canada
- Specialized in analyzing market trends, consumer behavior, and campaign performance to create data-driven marketing strategies.
- Acquired proficiency in tools like Google Analytics, Tableau, and SEMrush for tracking and optimizing digital marketing campaigns.
- Focused on bridging the gap between business goals and digital marketing execution through effective stakeholder management and strategic analysis.
Bachelor of Business Administration (BBA)
D.Y. Patil University
2019 | Navi Mumbai, India
- Gained a strong foundation in marketing principles, advertising, and consumer psychology.
- Explored innovative marketing strategies, including digital marketing, social media advertising, and brand management.
- Engaged in internships and live projects to apply theoretical knowledge to practical marketing challenges, helping businesses improve their brand presence.
Metrics. Performance Reporting. Marketing Dashboards (Data Studio, Tableau). Excel. SQL, Data Visualization